People of the Joseon Dynasty regarded flashy adornment to be obscene and low class.As a result, women from, noble families put on makeup with minimal colors and focused more on creating clean and clear skin rather than on applying makeup and adorning themselves.Beauty of Joseon is a brand that has reinterpreted the unchanging beauty and the traditional methods from nature within in a modern way according to the wisdom of Joseon women. Based on the ‘Gyuhap Chongseo’, 100-year-old book which is referred to as the encyclopedia of the Joseon Dynasty, we have included the beauty methods of women from, the uppermost classes of the Joseon Dynasty.

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