India’s smartphone market is on track to exceed a $50 billion valuation by 2025, marking its highest-ever value, according to a recent report from a market research firm.
This growth is largely attributed to a value-driven approach by smartphone manufacturers, coupled with an increasing consumer preference for high-end devices with advanced features. The market is also projected to see a steady year-on-year growth of around 6%.
2025 Predictions for the Indian Smartphone Market
Insights from Counterpoint Research’s “India Smartphone Outlook” report suggest that the average retail selling price (ASP) of smartphones in India could surpass $300 (approximately Rs. 26,000) for the first time in 2025. This milestone is expected to propel the market’s valuation to around $50.3 billion (roughly Rs. 4.3 lakh crore). In comparison, the market was valued at $37.9 billion (around Rs. 3.2 lakh crore) in 2021, indicating significant growth in demand for smartphones in the country.
The report highlights a growing trend among Indian consumers, who are increasingly drawn to smartphones in the premium (>Rs. 30,000) and ultra-premium segments. Major brands like Apple and Samsung are leading this shift, with Apple expected to see heightened demand for its Pro models. This surge is largely driven by local manufacturing and lower costs. Meanwhile, Samsung’s strategy of offering value-driven flagship devices, such as the Galaxy S series, is expected to bolster its market position.
Competitive Dynamics in the Premium and Ultra-Premium Segments
Counterpoint Research also predicts that OnePlus will aim to strengthen its foothold in the ultra-premium market (>Rs. 45,000), particularly with the upcoming launch of the OnePlus 13 on January 7. The brand has addressed previous concerns, such as the green line issue on displays, which impacted its sales earlier in the year. To reassure customers, OnePlus now offers a lifetime warranty for its devices.
Brands operating in the affordable segment (Rs. 30,000–Rs. 45,000), including OnePlus, Oppo, and Vivo, are expected to attract consumers with advanced camera systems and sleek designs. As per the forecast, the premium smartphone segment is set to account for more than 20% of the total market share by 2025.
In conclusion, India’s smartphone market is poised for significant growth over the next few years, driven by the increasing demand for premium devices and the strategies employed by top brands like Apple, Samsung, and OnePlus. With more consumers opting for higher-end smartphones, the market’s trajectory looks promising, likely to exceed the $50 billion mark by 2025.
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